FIRRS
PAID MEDIA / LOCAL & TRADES
Performance media for local business & skilled trades
FIRRS is the growth partner for contractors, carpenters, roofers, electricians, plumbers and local storefronts who are done paying for clicks that never call back. We build and run the Meta, TikTok, Snapchat and Pinterest campaigns that keep your calendar booked.
What we do
Every offer, every channel and every landing section on this list exists to move a number that matters — booked jobs for local businesses and trades, and checkout revenue for the consumer and fashion webshops we grow.
Facebook & Instagram campaigns engineered for lead volume and cost per booked job — not vanity reach. Built around the way homeowners and local customers actually search, compare and call.
We run the channels most local agencies ignore. Deep hands-on experience across TikTok, Snapchat and Pinterest ads means we're already fishing where your competitors haven't shown up yet.
Custom-coded landing page sections built specifically for local businesses and trades — quote forms, service-area callouts and trust blocks designed to turn traffic into estimate requests.
We know what actually performs for local and trade brands: job-site proof, before/afters, real crews, real reviews. Content built to earn trust in a fifteen-second scroll.
We function as a strategic growth partner, not a vendor — helping local businesses position, price and present themselves as the premium option in their market, with copy that sells the upgrade.
Most leads don't book on the first message. We build the follow-up sequences that re-engage quote requests and no-shows until they're on the schedule.
Alongside local and trades work, we grow consumer and fashion webshops on Shopify — custom-coded product and landing sections, premium-goods copywriting, and paid campaigns built to convert browsers into buyers.
Our approach
No fashion drops, no app launches, no unrelated verticals pulling our attention. We specialize exclusively in brick-and-mortar businesses and skilled trades — contractors, carpenters, plumbers, electricians, roofers and beyond.
We sit alongside you as a growth partner — thinking about pricing, positioning and premium offers, not just click-through rate. That's the same expertise we bring to consumer and fashion webshops, where selling premium goods well is everything.
Every conversion section is custom-coded for the business it's built for — no drag-and-drop template pretending to be a strategy.
Meta carries most local budgets — but TikTok, Snapchat and Pinterest are where we consistently find the cheapest, highest-intent leads before anyone else in your market shows up.
We don't measure ourselves on impressions. We measure ourselves on how full your schedule is next month.
— FIRRS, on how we work
The team
No account managers standing between you and the person actually running your campaigns.
Founder & Owner
Runs strategy and media buying across every account personally — Meta, TikTok, Snapchat and Pinterest — with a focus on local businesses and skilled trades.
Growing
the team
Growing
the team
Get started
Book a call and we'll walk through where your leads are leaking, which channels make sense for your service area, and what a launch plan would look like.